Nike Skateboarding

Nike struggled to break into the skateboarding market until 2002 with the release of the Nike SB Dunk low. While the dunk helped Nike get a foot in the door of the skating community, it wasn’t until 2004 when Nike signed Paul Rodriguez and Lewis Marnell to represent its skateboarding line. Since then Nike SB has seen great success developing models for pro skateboarders like Paul Rodriguez, Eric Koston and Stefan Janoski along with teaming up with skate shops to make unique renditions of the dunk.
Nike sb

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