New Balance

Established in 1906, New Balance started as a company designing arch supports and other footwear accessories. Its focus was improving comfort and practicality for footwear. It took until 1960 before New Balance produced its first shoe, dubbed the “Trackster.” Today New Balance plays an interesting role in the sneaker industry through its recent entry in the global football market as well as plenty of unique collaborations with popular boutique shops.
New balance

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